Living
Submitted on: 28 Aug 10
Website Address: http://www.livingtv.co.uk/
Category: Broadcasting
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Living Website:
About Living:
Living and Living +1, formerly affiliated with UK Gold as UK Living and then known as LIVINGtv. It is the main channel from Living TV Group and usually has the highest ratings, recently better than that of Sky1 which strengthens its bid to become “the 6th Channel”. It originally launched in 1993 as UK Living, but the channel later changed its name to Living in 1997, to disassociate itself from the UKTV network that launched that year.In a bid to appeal to a more male audience, the pink colour scheme was dropped and new types of programming came to the channel, but at the same time not losing its female audience. Shows include the likes of the CSI franchise, Close to Home and Boston Legal, the channel is now broadening its audience reach to other key demographics such as men aged 18–45. The most watched shows on Living are Ghost Whisperer, America’s Next Top Model, Grey’s Anatomy and Most Haunted Live!. Living in 2006 launched a specific version of the channel for the Republic of Ireland. Available on Sky, Magnet Networks, SCTV and UPC. The channel airs specific advertising for the region. Living have also used outdoor advertising within the country.
A high-definition simulcast of Living called Living HD was launched on 6 October 2009 and was the first high-definition channel from Living TV Group.
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